The Problem:
Arrow Gym, a new local gym in the North East, started with fewer than 10 members in a shed at the bottom of a field. The initial branding and web presence were nonexistent, making it challenging to attract new members and engage the local community. With limited visibility and recognition, the gym struggled to establish its identity in a competitive fitness market.
Solution:
To address these challenges, a cohesive branding and web design strategy was developed. This included creating a modern logo, brand colours, and promotional materials that resonated with the target audience. Additionally, a user-friendly website was designed with a focus on UI/UX to optimise the member experience, featuring information about classes, membership options, and success stories. High-quality photography was integrated to showcase the facilities, create a welcoming atmosphere, and highlight community engagement.
The Problem:
Outcome:
As a result of the branding and web design efforts, Arrow Gym successfully transitioned to a 700-square-foot space and increased its membership to over 200 active members within a year. The professional online presence attracted new sign-ups, improved member engagement, and fostered a sense of community, ultimately solidifying Arrow Gym as a popular choice for fitness enthusiasts in the area.
Solution:
Delieverables:
UX/UI
Web Design
Development
Photography